Before '70s superstardom, even before Humble Pie, Peter Frampton got his first taste of celebrity as a singer and guitarist in the Herd, who chalked up several hits in Britain in 1967 and 1968. Frampton was only 17 when the single "From the Underworld" went into the British Top Ten in late 1967; "Paradise Lost" and "I Don't Want Our Loving to Die" were hits for the group in the first half of 1968. The Herd's brand of mod was extremely commercial and good-timey- and pop-oriented, a bit like a muted and mainstream Small Faces.
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