Ohio Express and the 1910 Fruitgum Co. were two of the leading late-'60s bubblegum rock groups. Under the aegis of producers Jerry Kasenetz and Jeff Katz, both of these rather anonymous bands surfaced repeatedly on the late-'60s pop charts for Buddah Records, spearheading the bubblegum rock craze. With Joey Levine taking the vocals on their early hits, The Ohio Express roared up in 1968 with "Yummy Yummy Yummy" and "Chewy Chewy," a pair of million-sellers.
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